Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan
Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.” So what exactly do we mean by this term and why did we choose it as...
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How to Shorten the B2B Sales Cycle
If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know...
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Create an Unstoppable B2B Sales Machine – Part 1
My blog posts and articles mostly deal with marketing issues. But we don’t conduct marketing in a vacuum, and even if you stay strictly on the marketing side of the fence, it is a good idea to...
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Create an Unstoppable B2B Sales Machine – Part 2
My last blog post covered the first four keys to creating an unstoppable sales machine: 1. Make sure there is complete alignment between the marketing and sales departments. 2. Concentrate your efforts...
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